Wednesday, 9 January 2013

The Spring/Summer 2013 campaigns are out (part 3)

Now, you did not think that Karl Lagerfeld was the only designer who chose to keep complete control over his advertising campaign up to the point of shooting all the imagery himself? Well, of course he's not. He's joined by Hedi Slimane of Yves.... oh, I beg your pardon, Saint Laurent Paris.

I have to give it to them - control freaks do make some of the most successful people out there (as the saying goes, "if you want something done right, do it yourself") and the images are good. OK, maybe I was not exactly so crazy about the Chanel campaign, but the Saint Laurent Paris one?! It rocks in my book. Just what the stylistic doctor ordered to showcase the very bohemian-meets-slim-rock-chic collection that Slimane debuted with at the Paris couture house. Starring Julia Nobis, the shots are all black and white, with a dark, mysterious and very provocative edge to them, more provocative, it fact, that anything the brand has done since its days under the lead of the infamous Tom Ford. Could this be the beginning of a new era for Saint Laurent? Well, they certainly have the new name to go with it.

The other fashion house where the designer(s) have taken exceptional creative reins is Dolce and Gabbana, who will debut their Spring Summer 2013 ad campaign with the very first images styled by Stefano Gabbana and shot by Domenico Dolce. Inspired by Sicilian street festivals and Luchino Visconit’s 1948 film La Terra Trema, this campaign follows their previous ones with the same distinctive emphasis on family and traditional Italian values. While we don't sadly have all the images available to us just yet, from what we can tell of the previews revealed last year, it's going to be fun, real and definitely noteworthy.

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