The clean colours of Stella McCartney's Spring Summer 2013 campaign

Don't you just love it when there is that wonderful chemistry between a brand and a person? When the image and the message just go together and it all clicks? And when they realize it too, so they keep on it, creating a meaningful relationship and a cast of other beautiful things? Because I know I do. 

Just as I love Natalia Vodianova (love, love, love, in fact) and Stella McCartney (maybe with the exception of the one-before-last collection of her, which I failed miserably to understand). And so, naturally, I love the new Stella McCartney spring summer 2013 campaign, featuring the above-mentioned Russian beauty in big-eyed girl poses shot by Mart&Mercus. 

Stella McCartney’s Spring Summer 13 collection was all freshness and lightness, thanks to modern fabrics, oversized shirts and T-shirt dresses and clean, curved lines. The colour palette encompassed clean whites, sharp citrus shades and vibrant apple green. It's no surprise, then, that the campaign ads are fresh and clean with a certain doll-liked quality and no artifices - it's the clothes that take center stage and they are as straightforward as their maker. A campaign that very much reminds me of an older time of ads, some 15 to 20 years ago, when I would admire these cool, distant women like the Barbies of my playhouse in the few foreign fashion magazines that made their way here. A beautiful walk down memory lane and a just as beautiful proposal for the future warm season.